Yvette Martinez embarked on her career in learning and development in 1996, as a Training Specialist with Cox Communications, a fortune 500 telecommunications company. She developed her executive platform skills while specializing in client care, sales skills, and technical training programs. From September 2004 to August 2005, Yvette served as Training Project Lead for the successful Convergys ICOMS software deployment to Cox’s 500+ employees at the call center in San Diego, CA. This system upgrade provided support to Cox’s portfolio of broadband services for both residential and B2B clientele.
In January 2005, she was promoted to Training Manager at the San Diego Care Center. She facilitated DDI leadership courses, directed educational projects, as well as, led team building events aligned with company objectives. She also managed sales development projects in support of new product initiatives which resulted in Cox Communication’s positive revenue stream of $8.3 billion.
Shortly after securing a Bachelor’s degree in Business Management in May 2006, Yvette made a decision to take on a more robust role in training project management. She accepted a position in June 2006, with Cox Media Group as Learning Consultant, located at Cox Communication’s corporate offices in Atlanta, GA. In this role her key emphasis was on assessing the needs of the sales organization and deploying the appropriate learning interventions, leading training courses for media professionals to further their expertise regarding new and existing product offerings, as well as, partnering with sales managers, marketing, and operations teams to develop sales training curricula and go to marketing strategies resulting in $1.9 billion profit for 2007. Yvette supported 17 Cox Media markets nationwide.
In January 2008, Yvette was selected to join Cox Newspapers Inc., as Learning and Sales Development Specialist at the Atlanta Journal-Constitution and ajc.com. Shortly after, she was designated as Sales Training Project Lead, for the Yahoo! and Newspaper Consortium Partnership, a digital advertising venture. Her primary focus would include partnering with Cox Newspaper’s advertising leaders, marketing, and sales support teams in developing sales strategies and campaigns associated with online advertising. The digital portfolio consisted of online display, video, search, email marketing, mobile, and social media platforms. Cox Newspapers emerged as second in sales revenue out of 800 newspapers, and The Atlanta Journal-Constitution held the coveted first place in sales respectfully. Yvette’s digital sales education plan was instrumental in the success of Cox Newspapers’ launch of online advertising to its 23 markets.
Yvette Martinez is a certified sales training professional, providing consulting services to improve revenue lines for a diverse range of industries including: business services, hospitality, travel, finance, technology, insurance, media and integrated communications technologies. In the past she held sales education positions at the local, national, and corporate level. During her career in learning and development, Yvette has established a solid reputation as an industry leader in developing and motivating sales organizations.